eMOVE
eMOVE was a 1-day
exercise from MB.io to test the initial phase of an imaginary product. Usually, I've never posted that kind
of work, but in this case, I will share this one, not because it has some extraordinary work, but because I
really enjoyed being challenge in different areas.
The briefing had all the requirements and the company goals with a supposed product to improve city
mobility. Today, we see that this is a reality, but this study was made before scooters become popular.
When2019 @ MB.io
My roleProduct Designer
My
toolsSketchApp
Paper
My approach
As the briefing described, the goal was to improve
city mobility, so I started thinking that this could be not only a rent model company but also an eCommerce
to sell new and used devices.
Imagine you rent a scooter for a quick ride and after you finish your ride, you get a great offer to buy
the same model you had experimented with. This could be an amazing way to give a “try-out” of the new
product
and also build a prospect base of future customers.
The whole business model could work in 3 main revenue streams:
• quick ride for a minute per price (the current model we used for that kind of company);
• subscription per day, week, or month.
• sell new and used products (putting flagship products for the user during a feelings and emotions of
experimenting it).
Quick wireframe
High fidelity
The illustrations is not part of the project. Illustrations by Darya Semenova and Toms Stals
The outcome
During this exercise, I tried ideas that don’t usually happen in day-to-day work. I could learned from the process and could bring it to my work. Those exercises pushed our creativity and brought fresh energy.