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year

2016

team

Kadu Szili

client

Basesul

deliverables

UX Design
UI Design
Creative Direction
Responsive Website

Basesul is a construction company in Curitiba, southern Brazil that builds apartments and studios aimed at young audiences and students.

Basesul is a construction company in Curitiba, southern Brazil that builds apartments and studios aimed at young audiences and students.

year

2016

team

Kadu Szili

client

Basesul

deliverables

UX Design
UI Design
Creative Direction
Responsive Website

background

They already had a website that worked as a catalog, but they needed a site that not only showed the catalog of properties but also was a sales tool.

my approach

On focus at impacting the young and students audience, we started the project by researching what activities the new generation liked to spend their money on. With the concept that “no square meter is worth more than your experiences”, we have created a responsive website with lots of conceptual images of young people traveling, for example, and useful information about all the advantages of living in a small property.

design process

We created a website based on a premium theme for WordPress with a design that would fit with the conceptual images. The pages of the properties seem like a Landing Page with a focus on conversion. We made integrations with inbound marketing tools to reach the audience across multiple media.

design process

We created a website based on a premium theme for WordPress with a design that would fit with the conceptual images. The pages of the properties seem like a Landing Page with a focus on conversion. We made integrations with inbound marketing tools to reach the audience across multiple media.

"

O Kadu foi fundamental na nossa estratégia digital desde o início da empresa. Ele foi responsável pela criação de planejamento de todo a jornada do usuário em contato com a marca, desde site, redes sociais, comunicação por email e funil de vendas. Ele sempre trouxe conhecimento técnico e relatórios analíticos nas reuniões sempre trazendo as melhores soluções para crescimento dos resultados de vendas.

"

Daiany Rocco
Marketing Director

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