Kadu Szili

Product Designer

Working remote

I’m self-motivated and self-taught. I know all the steps to building a digital product, but I’m learning new things every day from stakeholders and I love working on a diverse and multidisciplinary team, with different backgrounds that can understand different points of view.

I love design, technology, sci-fi books, summer, budget traveling, sailing, being curious about something new, and staying with my kids 🙂

Methodology

The 5 stages of design thinking
The process of empathizing with users, defining the problem, ideating the ideas, prototyping, and testing.

Human-Centered Design
Human-centered design consists of keeping the people you’re looking to design at the heart of the process by learning directly from them, identifying opportunities, prototyping possible solutions and bringing the solution to life.

Experiences

Lead Product Designer

LetsGetChecked
Nov 2021 – Present

LetsGetChecked is a Health tech company that allows customers in the US, Canada, and Europe to manage their health from home, providing direct access to telehealth services, pharmacy, and laboratory tests. I’m leading the design team for internal products, healthcare providers, and B2B solutions. I have daily catch-ups with designers, PMs, developers, and tech leads. Delivering as a team: user flows, UI designs, interactive prototypes, user journeys, and user research and testing. I also work closely with the business development team providing future vision and new market opportunities for the company and our clients. I am also leading our internal design system in Figma.

Lead Product Designer - Global website & marketplace

Mercedes-Benz.io
Dec 2019 – Nov 2021

Global marketplace platform for online sales of genuine accessories, tires, collection items and service contracts with frequency payments. In an end-to-end process, from concepts to the final product. We delivered UI design, user flows, a roadmap with new features, and technical documentation for components in our global design system, We conducted user testing with interactive prototypes.

In terms of impact, I was a UI coach, a member of the company design system board, a design tool coach (Figma, Axure, and Sketch), and I also helped the HR team hire new members.

In terms of product planning, as part of my role, I was in strategic meetings with business and tech, defining the product vision, roadmaps, and features.

Lead Product Designer

Keezag
Sep 2019 – Dec 2019

During my short time in Keezag, I led the design team for the website, mobile, and the company’s component library. We also did user research, to validate our MVP, and catch-ups with the marketing department to define strategies and developers to align the feasibility of new features.

Product Designer / UI / UX Designer

Care to Beauty
Sep 2018 – Sep 2019

Only designer at the company, I started collecting as much data as possible for user experience and customer satisfaction. We conducted user research and also designed new pages and new features for the searchability, and discoverability of the products. Tested the ideas with prototypes in InVision and also directly in HTML/CSS. I also did the redesign of the brand. I had daily catch-ups with the marketing team on concepts for advertising and strategies.

Founder & Creative Director

OUSE Lab
march 2015 – jun 2018

Managed a small company of 5 people.

Senior Creative Directior and UI / UX Leader Team

Avanti Comunicação
august 2013 – march 2015

Creative Director for the marketing team and lead of the UI/UX design team.

Partner & Creative Director

DMK Digital Agency
may 2012 – july 2013

Creative Director for digital advertising, UI / UX design team, and content team for web.

See all experiences

Tools

Figma Miro Sketch Photoshop Illustrator Adobe XD Principle InVision Framer X Marvel Google Analytics Hotjar Keynote Visual Studio Code Userzoom Usertesting Apple iOS UI library Google Material Design UI library Axure After Effects HTML CSS

Education

Industrial and Graphic Design

Universidade Presbiteriana Mackenzie
São Paulo / Bacharel

The aim is to enable professionals to be flexible in their actions and autonomy in acquiring knowledge, so that they can make contributions in the various fields of design, whether in the product or service sector, in the public or private sphere, in associations non-profit, academic research activities and as an entrepreneur.

Recommendations

Kadu is extremely creative, dedicated and competent. It is always looking for the best solutions to solve challenges with imagination and intelligence. It is versatile and works in several areas with safety and competence. He is friendly, positive and calm. It conveys its vision clearly and looks at other perspectives openly. So working in a team with him is easy, effective and very, very pleasant.

Sílvia Silva - Marketing Manager - Care to Beauty

Creative, versatile and above all competent, Kadu has an excellent team spirit. It was a pleasure to share ideas, knowledge and the working space during the time we worked together.

Joana Pregueiro - Marketing Manager at 7Skin

Carlos is a very capable professional, as well as an awesome person to work with. Beyond his creativity and technical ability by itself, this is very important to know how (and when) to clearly communicate and “sell” your ideas, work as a team, and deal with different points of view. Carlos has all these skills and has definitely improved our product value through his insights and implementations. We had a great challenge creating a unified view of our newborn product, refining product vision, and identity, managing different stakeholders’ expectations and helping our Product Owner to provide the dev team with a clearer view of what needed to be done. Even after he left the team, his work keeps making difference here.

David Jr - Product Visionary at Critical TechWorks

I had the pleasure to work with Carlos Szili at keezag. Unfortunately, it was just for a very short period. Nonetheless, it was long enough to be very impressed with his professionalism. Starting with collaboration, where he showed an open mind to truly listen and understand the feedback provided by other teams such as product, tech, marketing, and sales. He also brought structure to the team by bringing in a more effective way of working, where feedback was collected and approvals were made throughout the process, in order to make sure we were all aligned by the time the work was completed.
I do not hesitate to refer Carlos Szili for a UX role in any Tech company and will be more than happy to work with him again in the future.

Cláudia Gomes - Lead Digital Product Owner at OutSystems

Carlos, he is one of the most creative user experience designers I have worked with in Digital Commerce Platform of Mercedes-Benz. He doesn’t only thinks of customer experience with the UX components but also keeps the development team and the availability of data in mind. He does good piece of research before finalizing any customer journey and experience and is trying to design as much generic components as possible keeping resusablity at hands. I wish Carlos a good luck and wish we could work together again.

Vaibhav Khatri - Program Tech Lead/Architect(E-Commerce) at Mercedes-Benz.io

Carlos is a super organised and dedicated designer. The way he always thinks about the customer and comes up with the best experiences is really a thing to see, and he has a great level of knowledge about e-commerce experiences. His level of collaboration and communication really makes him a great team member, where he always brings people to the discussion and tries to understand all of the different variables that come into play when designing digital experiences. Carlos is one of those designers that every team needs to have!

Sónia dos Reis - Senior Product Designer at Kitch

Kadu is an extremely committed, focused and intelligent professional. He has excellent interpersonal relationships and manages problems and conflicts very well. Highly professional and an excellent co-worker. Highly recommended.

Rodrigo Cometti, MBA - Project Manager at Deloittte PMO at Deloitte

Versatile, dedicated, creative and affable. Kadu is undoubtedly an added value to a team and works tirelessly for quality and to ensure that all work is done on time and with quality.

Ana Alexandre Oliveira - Head of Content Care to Beauty

Kadu is a great professional, calm and with extensive knowledge in the online and offline area. We were a beautiful creative duo, he as Creative Director and me as Art Director.

Ricardo Sforza - Diretor de arte at Diretor de Arte da House da Yogothin Frozen Yogurt

Kadu worked with us at Agência DMK as Creative Director and did excellent work, both in the creative area of the company and in the personal relationship with several of our clients, having demonstrated integrity and correct posture. He left the company for personal reasons and our doors are always open should he wish to return.

Paulo Sergio M. Carneiro - Diretor de Consultoria em Operações at Axxi Consultoria Empresarial

Kadu is an excellent professional and, above all, a person of character with a capital C, committed to his work and especially to his team. He is an excellent art director who combines talent with extensive experience with Online and Offline products. As a boss, he was always calm and participative, getting his hands dirty together with the team. I can’t remember a time when he was late on a deadline, and from him I learned a sense of organization that I carry with me to this day and that has made a difference everywhere I’ve worked. He always stimulated debate during jobs and valued the opinions of everyone on the team. He is without a doubt one of the most responsible people I know and someone you can really count on.

Luciano André - Redator at Banco BMG

Kadu is a professional who knows a lot about the internet and is always up to date. Fundamental requirements for the area!

Beatriz Campagnoli Funári - Redatora at Grupo LTM - Loyalty & Trade Management

Kadu, in addition to being an excellent creative director, competent, responsible and committed, is also a great leader, since he took over the creative direction of the agency the team is much more involved, the pieces are more conceptual, I only see improvements, it is being a great pleasure to exchange experience with this great professional.

Anna Mirian Pontes - Mídia at Agencia mob

Kadu is a professional who combines a lot of experience with an integrated view of the entire business: from the client to the consumer, passing through the “filling” developed by the agency. Working under his supervision was very productive.

Andreas Volkmann - Redator at Avanti! Comunicação

Kadu is a born art/creation director, who breathes innovation and is always looking for new concepts in all areas of Advertising and Marketing. A professional with a completely “out of the box” personality, he always delivers more than what is asked of him. As a boss, he defends his team very well, rolls up his sleeves with those under his supervision and, most importantly, listens to everyone in a democratic way and never tries to impose his ideas!

Luciano André - Redator at Banco BMG

Carlos Eduardo has always been an extremely valuable person within our organization. His position in the face of adverse situations, his creative capacity, his professional ethics and above all his principles were the factors that led him to be, in addition to being a great colleague at work, a friend. Always with new ideas and creative ways to solve the adjacencies created by our customers. As Creative Director, he was unrivaled in developing and demonstrating skill, creativity and intelligence in all of his accomplishments. He is without a doubt a person of real value within any company, and I hope to work with him again soon.

Rafael Pimenta - Presidente/CEO Global at mova.global

Kadu aims much more than his own goals, he is someone who motivates and strengthens the team. A person capable of listening and advising his team, knowing how to be fair and flexible when necessary. He is a professional that many companies seek, but that few will be able to value. Recommended not only for the competence but also for the differential and results obtained.

Paulo Hoçoya - Sócio Majoritário at oGuiaBrasil

I had the pleasure of working with this amazing person at Avanti! We share good experiences and many head-to-head conversations about: travel, quiet life and how to make money. As a member or leader of a team, Kadu you deserve my recommendation.

Anne Lalves - Social Media Analyst at Avanti Comunicação

Kadu was, without a doubt, one of the best business partners I’ve had in these 10 years with the company. He always put the company’s interests first and knew how to perform his tasks with excellence. Self-motivated, punctual and highly qualified professional. Whoever hires him will be lucky!

Denis Carneiro - Diretor Comercial at Agência DMK

Kadu is an excellent art director and creative, always willing to find the best aesthetic solution for the work with a focus on the end user and the client. A great choice for those who need a dedicated DA and always willing to give the best of their work.

Guilherme Levy - Partner/Operations Director at Embed Comunicação

Kadu is very competent and has a thirst for innovation, always looking for better tools to optimize the team’s work. He is also a good leader, as he knows how to get the best out of his team, guiding UI / UX improvements, always explaining the reason to train the team more and more.

Antônio Carlos Spinola Junior - UX/UI Designer at Avanti! Tecnologia & Marketing

I worked with Kadu during two phases, in the first we were from different teams and in the second the contact was more direct. Creative, organized, responsible and a good leader. With him, my design and ways of working evolve a lot. I recommend it both personally and professionally.

Vinny Campos - Owner / Diretor de Criação at Studio Lhama

I worked with Kadu at the beginning of his career and at the time he was one of my references. Super talented art director, pixel perfect.

Rodrigo F Campos - Creative Director at MSLGROUP Espalhe

Kadu is a detail and quality oriented professional. Always seeking the best solutions for the client and open to receive creative inputs from his colleagues. His sense of humour makes the working environment a better place.

Plínio Okamoto - Creative Director at CHLEBA AGÊNCIA DIGITAL

I worked with Kadu for a long time. From his entry as an intern, to becoming an art director. Throughout this period he proved to be someone responsible, creative and focused. He never let us down with his deliveries.

Pedro Ivo Resende - Founder - CEO at SmartHub

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